At MOXI we call this event creation – creating a movement where impressions count and interest drives the ‘wire’ (news wire that is). MOXI creates an experience that keeps on giving – one that builds brand ambassadors organically. From concept to delivery, we have the brain-power, people-power and media power (social, et al) to hook any audience. Let us create your next experience.
Drive traffic to shopping outlet and build awareness for new stores, including the newest addition SAKS Off 5th.
Create a grassroots on-site campaign tapping community interests and intriguing true ‘fashionists’ at heart
VIP Party affiliated with local charity, Fashion Street Teams, & a Fashion Show
MOXI brings VIP to a Premium Outlet Mall. To celebrate the grand re-opening, we chose to align by community interest and kicked-off with a patron party benefitting Juvenile Diabetes Research Foundation. To bring ‘celebrity’ to our event, we rolled out the pink carpet, and accessorized using mannequins and models outfitted in trendy fashions, along with swank wait-staff serving rubine red signature cocktails & tasty cuisine by Lon Lane Inspired Occasions – all the while building intrigue through giveaways, stylist consults, custom florals/signage, merchandise discounts & hip music.
Fashion Weekend: To appeal to our fashion enthusiasts, we brought an array of fashion offerings for Legends shoppers. Our Saks Off 5th street teams messaged discount announcements and scheduled appointments with Stacy London’s Stylists-for-Hire who offered complimentary fashion makeovers in the ‘fashion lounge’. Our headline was supported through various communication channels – “Fashion Week Comes to Kansas City!”
Fashion Shows: Its all about the visual – to give shoppers a little inspiration, we used ‘sidewalk runways’ where models were outfitted in the season’s best & accessorized with branded shopping bags. By creating a little fashion envy, we drove traffic and built a fashion love connection.